Curated Travel Marketing, the independent agency behind globally recognised luxury travel trade event Luxperience, is proud to announce the launch of its boldest new venture yet: This is Travel. A landmark trade show built for the broader premium and lifestyle travel market. It brings together the world’s most exciting global travel partners paired with Australia and New Zealand’s leading travel advisors and buyer delegates.
Where Luxperience is the home of ultra-luxury and exclusive travel, This is Travel opens the conversation wider. Taking place from 4–7 May 2027 at Melbourne Convention and Exhibition Centre (MCEC), the show is designed to reflect the rich spectrum of the modern travel landscape. Experiential, aspirational, and deeply personal.
The Ultimate Travel Duo
Together, Luxperience and This is Travel represent two distinct but complementary pillars of Curated Travel Marketing’s vision for the Australian travel trade. One serves the pinnacle of luxury, the other celebrates the breadth and energy of premium and lifestyle travel. This is Travel welcomes partners across the travel landscape including boutique hotels, adventure travel, wellness retreats, cruise lines, destination management companies (DMCs), international tourism organisations (ITOs), and lifestyle travel brands.
“This is Travel was born from a clear industry need. A quality, relationship-first trade platform that celebrates the full breadth of premium and lifestyle travel. We have built Luxperience into a trusted institution over many years, and we are bringing that same commitment to curation, connection, and excellence to this exciting new event.” Lynn Ormiston, Co-Managing Director & Co-Founder, Curated Travel Marketing
“This is Travel is about redefining what a travel trade show can be. We want every partner, every advisor, and every delegate to leave Melbourne inspired and energised with real connections, real conversations, and real business. The industry deserves a platform that matches the ambition of the people in it, and that is exactly what we are building.” Jonathan Leggett, Co-Managing Director & Co-Founder, Curated Travel Marketing
Curated Travel Marketing is also pleased to welcome Joe Rawlins to the team as Client Relationship Director. Bringing a wealth of client relationship experience to the role, Joe will be the dedicated point of contact for travel advisors and buyer delegates looking to get involved with This is Travel. If you’re keen to learn more, Joe is eager to connect, reach him at events@thisistravel.com.au.
A New Chapter for Australia’s Travel Trade
This is Travel has been conceived with the evolving needs of both partners and travel consultants at its core. The event format prioritises meaningful, pre-scheduled appointments alongside curated networking sessions, educational programming, and immersive brand experiences. Every attendee will leave with actionable business outcomes and lasting trade relationships.
Held at the world-class MCEC in Melbourne, Australia’s cultural and events capital, This is Travel provides an exceptional backdrop for a show that celebrates the transformative power of travel. The venue’s central location and exceptional transport links make it highly accessible for travel advisors and delegates from across Australia and New Zealand.
Why This is Travel
The era of the “booking” has evolved. Today’s traveller doesn’t just want a reservation; they crave a revelation. They are searching for the story that hasn’t been told, the path that isn’t on the map, and the connection that feels like a true discovery. At This is Travel, we don’t just talk about the next best thing. We build it.
UNFILTERED ACCESS Direct lines to ANZ travel professionals who manage premium and bespoke clientele.
BESPOKE ENVIRONMENT An atmosphere that mirrors the premium, relaxed energy of the products you sell.
BOLD RESULTS A format designed for maximum ROI through quality interactions over quantity.
Are you ready to build the future of travel?
Contact the team today to get involved with This is Travel.